6.5 Summary
71
their meaning, or semantic value (i.e., their relation to designata); and their effect
(how effectively the received meaning affects the conduct of the recipient in the
desired way), which may be called pragmatics, the study of signs in relation to their
users, or significs, the study of significance. 33 In other words, content comprises the
signs themselves and their syntax (i.e., the relation between them), their meaning
(semantic value), and their effect on the conduct of the recipient (i.e., does it lead to
action?). A further aspect is that of style, very difficult to quantify. It can be considered
to be determined by word usage frequencies, from which the cybernetic temperature
can be derived (cf. Eq. (7.7)). An indication of style (cf. biomarkers giving an indi-
cation of disease) might be given by the occurrence of certain characteristic words,
including the use of a certain synonym rather than another. If a symbolic sequence
is modelled as a Markov chain, matters of style would be encapsulated in hidden
Markov models (Sect. 11.2).
Meaning may be highly context-dependent; the stronger this dependence, the
more implicit the meaning.
The effect of receipt of information on behaviour can be quantified in terms
of changes to the logical pattern describing the awareness of the recipient to his
Table 6.1 Elaboration of the terms of Eq. 6.13
upper KK
upper II
Structural
Metrical
Logon
Metron
System used to make measurement
Measurement result (unconditional
information)Superscript normal aa
Physical apparatus
“Missing” information
Knowledge about how to do an experimentSuperscript normal bb
Logical indeterminacySuperscript normal cc
Structural equations
Boundary conditions
Genome
Proteome
Genotype
Phenotype
Explicit
Implicit
Semantics
Syntax
Gene
Environment
Nature
Nurture
Necessity
ChanceSuperscript normal dd (or freedom)
Immanent
Contingent
Kolmogorov
Shannon
Superscript normal aaThis is macroscopic, remembered information. It is used to create conditional information
(hypotheses and theories)
Superscript normal bbEmbedded in language, cultural norms etc.
Superscript normal ccThis in turn may lead to consciousness
Superscript normal ddOne could also say the amount of selective information that is lacking
33 These three aspects, namely of syntactics, semantics, and pragmatics, are usually considered to
constitute the theory of signs, or semiotics.